What do you need to work in media these days? Well, that’s a good question, and it can certainly vary.
Some say that extensive digital knowledge is necessary for success. Not sure about that “extensive” part. Granted, knowledge of digital and social are essential, given that they are an integral part of the overall media mix, but there’s more to it.
While sometimes a specialty is critical, don’t underestimate the value of first-hand experience from a wide range of marketing tactics. So, this begs the question: is a broad knowledge base of many things more important than intimate knowledge of a given discipline or two?
With so many media professionals specializing in a specific silo, there is a growing lack of 360-integrated marketers. Knowing how the different aspects of media work together and complement one another is vital, but how intimately you involve yourself with every single element depends on your long-term goals.
Continuing to upgrade your skills is essential, not minimizing that, but life is busy. Don’t let yourself get so stressed thinking that you must know everything about everything. Thinking like this can lead you to a point where you’re not being effective at anything.
- Find an area of media/marketing that you love.
- Be a sponge. Stay updated on innovations and industry news so you are constantly aware of where your “specialty(ies)” is headed.
- Make sure to keep your skills upgraded so that you stay relevant.
- Shadow people at work to learn about other disciplines; knowledge is power.
- Ask lots of questions to anyone and everyone.
- Learn from your mistakes and, with any luck, the mistakes of others.
- Take care of your mental well-being.
- Do your very best, and enjoy the ride.
It’s a long and winding road, so make sure that you love what you’re doing. Keep the passion alive!